About this course
This course will introduce you to the foundations of Paid Social Advertising and how it can open up avenues to promote your business and target your desired audiences. You’ll learn the use of Facebook ads manager, google adwords, and email marketing from setting up campaigns to tracking effective customer journeys that deliver results. At the end of this course, you’ll understand the wide scope of digital marketing campaigns and how to choose and implement the right one to your business goals.
Day 1
Introduction about Paid Advertising
Day 2
Facebook & Instagram Advertising
Day 3
Influencer Marketing
Day 4
LinkedIn Ads
Day 5
Google AdWords setup and management
Day 6
Display advertising & Remarketing
Day 7
Youtube Advertising
Day 8
SEO & Google Search Console
Day 9
Email Marketing
Day 10
Understanding The Customer Journey
Day 11
Measurement & Analytics