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Paid Social Advertising

Paid Social Advertisingimage

About this course
This course will introduce you to the foundations of Paid Social Advertising and how it can open up avenues to promote your business and target your desired audiences. You’ll learn the use of Facebook ads manager, google adwords, and email marketing from setting up campaigns to tracking effective customer journeys that deliver results. At the end of this course, you’ll understand the wide scope of digital marketing campaigns and how to choose and implement the right one to your business goals.

 

Day 1

Introduction about Paid Advertising

 

Day 2

Facebook & Instagram Advertising

 

Day 3

Influencer Marketing

 

Day 4

LinkedIn Ads

 

Day 5

Google AdWords setup and management

 

Day 6

Display advertising & Remarketing

 

Day 7

Youtube Advertising

 

Day 8

SEO & Google Search Console

 

Day 9

Email Marketing

 

Day 10

Understanding The Customer Journey

 

Day 11

Measurement & Analytics

 

Day 12

Reporting

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